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Change Management

We help our clients manage of the 'people' side of change


Organisations only change when the people inside them change. By empowering individuals and teams to adapt to new priorities, challenges or ways of working, we help our clients maximise their success.

Change management combines principles learned from psychology, project management, public relations and several other disciplines to help guide people through change. This can be applied to everything from implementing a new system, to profoundly changing the culture of an organisation.  In all cases, change management addresses the emotional impact that change has on individuals, as well as the new skills and behaviours required for success.

Case Study

Leading a major change initiative for one of the UK's leading advertising business

Oaklin led a market and business transformation programme at one of the UK’s leading advertising businesses, an Out of Home (OOH) media owner. Faced with a seismic change in the marketplace, fueled by the growth in digital advertising, the client had to embrace a digital marketplace and diversify its commercial routes to market. Oaklin led the change towards new ways of selling and trading, including a reorganisation of one third of the entire business. Key to the success of this programme was bringing the business along on the journey.

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“This is the first time I’ve felt the business has approached changes in a transparent and collaborative way with the people who will be tasked with implementing these new behaviours day to day.”

Transformation Manager, Global Media Organisation

Erin Richardson

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"The most rewarding aspect of my career is helping people fight the tendency towards inertia, guiding them through the uncomfortable nature of change and seeing them thrive."

Erin Richardson, Consultant

Erin Richardson


Erin is an accomplished management consultant who has helped clients manage change for over 14 years. She specialises in managing the people aspects of change associated with a wide range of projects from IT transformation to Brexit planning.

Organisations have benefited from her leadership to better articulate their vision and expected benefits, involve diverse stakeholder groups in planning, drive awareness and buy-in through communications and training, and promote an inclusive culture that recognises lasting change as being broader than IT. Erin believes that the psychological impacts of change, including how and why people react to it, is key to developing and delivering an impactful approach to change. When possible, she begins projects with comprehensive interviews to understand those who will be impacted by change and then helps IT, process and policy specialists build user empathy into their plans.

As a dual citizen of both the UK and the US, Erin has led and supported programmes of work in both countries and across public and private sectors while working at companies including Ernst & Young and Booz Allen. She holds a BA in Economics and an MA in International Commerce and Policy.

Interested in how Change Management could help you?

Our team has created a brochure that describes our Change Management approach, and how it has enabled effective, sustainable change for our clients. Complete your details and download away!