Danny Kelly

Danny is an Oaklin Partner with over 20 years’ academic, consulting and operational management experience. He has worked with a variety of UK and international companies (including WHS, Argos, Coles, Dixons Retail, House of Fraser, Wolseley, Loblaw, BP, Selfridges, M&S, Shell and NBTY Europe) on large-scale Business Transformation programmes.

Danny’s core strengths are in shaping, structuring and leading initiatives of change, primarily within the Retail Industry. Experiences have ranged from delivering short-term IT Strategy and tactical projects, to the management of larger scale ERP, Supply Chain, Point of Sale and Omni-channel programmes. Danny previously worked at Accenture, working in the UK, US, Australia and Canada and at Deloitte in the UK. He holds a 1st Class BSc and a PhD in Retail Geography from the University of Wales, Swansea.

Outside of work, life BC (‘Before Children’) largely consisted of travel, sports and dining out /socialising with friends. These days, outside of refereeing between his three children, Danny can be found knee-deep in mud as he coaches mini- rugby at a grass roots rugby club.